
A/B testing
The A/B test (also known as a randomised controlled trial, or RCT, in the other sciences) is a powerful tool for product development. some motivations: With the rise of digital marketing led by tools including Google Analytics, Google Adwords, and Facebook Ads, a key competitive advantage for businesses is using A/B testing to determine effects of digital marketing efforts. Why? In short, small changes can have big effects. This is why A/B testing is a huge benefit. A/B Testing enables us to determine whether changes in landing pages, popup forms, article titles, and other digital marketing decisions improve conversion rates … Continue reading A/B testing